Author :chef ssentongo Geoffrey

Blog : Restaurant concept

* Development of custom-tailored idea and vision of your future restaurant through careful analysis and communication with your client.

Any restaurant needs a core, something exceptional to draw attention and evoke interest in potential customers.

The restaurant concept is the heart of your business that determines of your business. So, it is of outstanding importance that would be quality and success-oriented.

What is a Restaurant Concept?

It is the central idea around which all the other components are revolving and which is the cornerstone for further activities related to operating the venue. It defines the business model to follow, style, interior design, menu, pricing policy, and marketing strategies. So, it may be called the ” identity” to of your restaurant.

Why is it so Important?

Many inexperienced entrepreneurs underestimate the importance of creating a concept for their restaurant before actually starting building it.

Any business is contingent and requires integral, coherent planning, and the development of a detailed concept is like a glue connecting all essential elements into an individual unity. The concept is the golden middle between the vision of the owner and objective possibilities to turn it into reality.

What is the process of Concept Creation?

* Competitors Analysis

To understand whether your concept is suitable for the location you choose, your restaurant concept consultants perform a thorough analysis of your competitors. Investigate the situation in your location to ensure that your dining establishment will be the most attractive one in the area.

Opening the third coffee shop on one street won’t be the best idea, so it’s either necessary to change the type of the establishment or to come up with a distinctive eye-catching feature.

* Identifying Your Target Audience

It is crucial to have a know for whom you work, and who your it is crucial to know for who your clients are.

Who is to evince interest in your restaurant?

Students from the nearest college town?

White-collar employees working downtown?

Families with children ?

* Financial considerations

After defining the crucial elements of your business, now you come up with the suggestion to meet both your needs and your budget limitations.